Törst beverages add microsites to the drinking experience

Törst creates all-natural organic soda with no artificial ingredients, aromas, preservatives or additives. It’s real soda with real ingredients and tastes sublime. The company has a loyal following and the team there wanted to give their followers a reason to stay loyal.

“This is about helping our audience know more and experience more,” says Karl Stein, CEO at Törst. They have now added a microsite for every flavour they offer and a QR-code on each bottle to take the audience there.

“We want people to know the story behind the soda they are drinking. Take our Real Lemon for example. It includes nothing more than Sicilian lemons, sugar and soda. It’s real soda with real taste,” says Rasmus Lindgren, head of marketing at Törst. “That places demands on us to source the best possible ingredients because we’re not just stuffing the bottle with artificial aromas and additives. The microsite helps tell this story in an appealing way.”

Karl Stein agrees. “We want people who are curious, to know all about the back story and how we go about creating an all-natural, organic beverage . The microsites help our audience know that they have made the right choice in buying a bottle of our beloved craft soda.”

Kolla helped Törst with the design of the microsites based on Törst’s graphic guidelines and ethos. “This was a really easy process for us,” says Lindgren. “Kolla sent us on a design for one microsite, which we really liked, and we were able to approve it quickly.”

“They came back then with all the other microsites and now we have access to the Kolla platform and can update or change things as we need. We also like how the microsites take our audience seamlessly over to our homepage or to a webshop for further purchase.”

From Kolla’s perspective, the work with Törst was smooth and frictionless “We’re delighted to be working with a product that we really believe in and enjoy ourselves,” says Colm O’Callaghan, Managing director at Kolla. “They already had plenty of good content so we were careful not to re-invent the wheel with these microsites but take the audience to the Törst homepage when it was relevant and make every microsite a hub for that flavour.”

“We’re delighted that people who look at the microsites tell us they’re thirsty as soon as they see them. So, hopefully everyone scans and enjoys a bottle or two of Törst that little bit more. They have a great story and we’re happy to have a platform to help them tell it.”