Törst beverages add microsites to the drinking experience
The award-winning soda ‘Törst’ has started using Kolla’s QR-codes and microsites to take their audience from a physical bottle to a digital experience.
Colm O Callaghan
Kolla Newsroom
News and inspiration
The latest news and stories. Get some inspiration on how to make the most from your microsite.
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Making nature reserves accessible with Kolla
A QR-code in a nature reserve gives the visitor quick access to the right information at the right time. It enhances the experience and helps municipalities save time when updating information.
Ashkan Ardalan
Static vs Dynamic QR codes: Making the right choice
If you’re delving into the world of QR-codes, then your soon going to have to make a decision: static or dynamic codes?
Kolla
Should every product have its own homepage?
Brands often want to go out of their way to talk to their customers and be there where they are. Building brand loyalty is a time-consuming task that requires care and attention. And consumers have high expectations - they expect a seamless experience whether they're opening the box on a new product or using a service.
Ashkan Ardalan
Solhemmet uses Kolla for marketing at events
Solhemmet builds premium living accommodation for seniors in Sweden. Every successful building project requires buy-in from a range of political interests, organisations and individuals in the local community. It means that a big part of the Solhemmet assignment is communicating its value before starting any project. To succeed, Solhemmet is using Kolla as an integral part of its marketing and communications.
Ashkan Ardalan
6 Top tips to building successful microsites
While regular websites try to be everything to everyone, microsites shine by doing one thing exceptionally well. Microsites typically consist of just a few pages dedicated to a specific product, campaign, or initiative. This focused approach allows for specialized design, targeted messaging, and streamlined user journeys that might get lost in the broader context of a main website.
Ashkan Ardalan
How to connect a connected doorbell – Kolla and the Doro story
“For us, Kolla was the perfect match,” says Marcin Zielinski, Product Manager at Doro, jumping straight to the conclusion. The phone and smart device company Doro is currently using Kolla to help market their new connected doorbells to seniors.
Colm O Callaghan
The QR-Code Explosion
QR codes and microsites have emerged as powerful tools for connecting physical products with digital experiences. The numbers speak for themselves: QR code creation has increased by 238% from 2021 to 2023, and the trends show no signs of stopping.
Ashkan Ardalan
Microsites improving customer service for Branäs
A QR-code in every home gives guests the right information at the right time. When guests arrive at a ski resort, they just want to get into their accommodation, pick up their skis and hit the slopes; a seamless skiing experience. It’s easier said than done.
Colm O Callaghan